This bank had been working on its corporate social responsibility efforts for a few years, but had not yet created a strategic plan to guide its sustainability efforts or successfully communicate environmental achievements to its internal and external audiences.
Sustainable Business Consulting worked with various internal and external stakeholders to determine what corporate social responsibility issues were most material to them in order to guide the company’s efforts and identify what stakeholders wanted the company to communicate about their sustainability initiatives. SBC conducted the following:
The bank was able identify the top strategic sustainability actions it could take to enhance its green business reputation. It discovered which sustainability issues its stakeholders cared most about as well as which corporate responsibility reporting medium they were most likely to engage with (e.g. online, print, etc.) to best serve its customers and partners.
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