Benchmarking: Developing a Sales Tool to Respond to Customer Requests
This logistics company was being asked by customers to disclose its sustainability initiatives to determine which transportation companies were the greenest. These green business rankings did not yet exist, but the company wanted to provide this environmental information as a value-add to its customers.
Sustainable Business Consulting worked with the logistics company to develop a proprietary Green Carrier Index by:
The company’s sales and services teams were able to provide customers with the most recent sustainability information on its top 20 transportation providers, enabling customers to advance their own sustainability efforts while enhancing the company’s corporate responsibility service offerings and building customer trust.
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