Sustainable Brands 2017 Detroit


When:
May 22, 2017 @ 1:30 pm – 4:30 pm
2017-05-22T13:30:00-05:00
2017-05-22T16:30:00-05:00
Where:
Cobo Convention Center
1 Washington Blvd
Detroit, MI 48226
USA

Growing Sustainability Programs: Getting Unstuck When Progress Stalls and Turning Naysayers into Advocates

This workshop will introduce a practical tried-and-tested model of the full range of maturity levels of a sustainability program, and then apply said model as a roadmap for progress. Attendees will be presented with useful tools for navigating internal engagement and learn how to plan and execute sustainability programs in a variety of organizational environments. In addition, this workshop will also specifically focus on helping change agents running into resistance implementing sustainability strategies within their organization – either due to direct opposition from naysayers, or as a result of broader organizational and behavioral challenges. Speakers will explore techniques for communicating with naysayers, understanding the true reasons behind their objections, turning them into allies, as well as applying Cialdini’s Six Principles of Influence to successfully bring positive change to any part of an organization.